BabyIt is the first and only isotonic, paraben-free, and pH-balanced gel developed specifically for use with perineal massage. Perineal massage is the ancient practice of daily massage that aims to make the tissues of the birth canal more flexible and supple, so that they naturally expand and stretch during childbirth. When performed during the last several weeks of pregnancy, studies show that perineal massage can decrease trauma to perineal tissues during delivery (including reducing the chances that an episiotomy will be required). Perineal massage can also decrease pain during sex after childbirth. Just a few minutes every day is all that is necessary to help your perineal tissues stretch and relax in preparation for childbirth. BabyIt Perineal Massage and Postpartum Recovery Gel helps make perineal massage more comfortable and helps to keep perineal tissues hydrated and flexible. BabyIt can also be used to soothe sore and swollen tissues after delivery and as a gentle moisturizer on your baby's dry skin.