● Our Story

A Story That Starts Long Before the Store Did

In 1996, an eighteen-year-old landed in Orlando with a single suitcase, barely any English, and nobody waiting for him at the airport. What Richard Harary did have was a dream too big to let go of — and today, that dream is the largest baby specialty store in the United States.

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★★★★★  4.8 on Google · The Baby Store With a Heart
MacroBaby store entrance in Orlando, FL
Richard Harary, founder of MacroBaby

From a Suitcase to a Storefront

Richard arrived in Orlando not knowing a single soul in the city, carrying little more than a suitcase and a stubborn belief that things could work out. He started small — a luggage shop that ran on a few thousand dollars and a lot of hope — and kept going even when the business nearly collapsed overnight after 9/11 grounded air travel.

Years later, he'd built one of the largest eBay storefronts in the country. It was profitable. It also wasn't something he was proud of. That distinction — between a business that makes money and a business worth building — is the thread that runs through everything MacroBaby became next.

Inside the MacroBaby showroom in Orlando

A Daughter, a Gap, and a Store Built With a Heart

When Richard's first daughter was born, he went shopping for her the way any new parent does. What he found, over and over, was aisles of products, price tags, and staff who could point but couldn't guide — nobody who understood what a new parent was actually feeling. So he set out to build the store he wished had existed.

That year, MacroBaby opened its doors across from Orlando's Florida Mall, guided by a few simple promises:

  • Make every visit feel like something worth remembering
  • Carry exclusive brands most American stores had never touched
  • Build the largest baby store in the country without losing a boutique's personal touch

More Than a Store

Families travel from across the country — and around the world — to shop with us in person. Here's some of what makes a visit feel different.

Baby Registry

Build your registry with guidance from a real specialist.

4D Ultrasound Studio

See your baby and find out gender in a relaxed, keepsake setting.

Dolls Maternity

A gentle "adoption" experience for lifelike reborn baby dolls, since 2018.

Expert Product Specialists

Real demonstrations and installs, so you feel confident before you buy.

Recognized, But Never Finished

In 2020, Richard was invited to a private dinner with Florida's governor to talk about the impact of Brazilian tourism on the state's economy. In 2026, the City of Orlando went further: the mayor proclaimed March 6th "Richard Harary Day," honoring the journey from an 18-year-old immigrant to the founder of the country's largest baby store — and his ongoing commitment to the city through the MacroBaby Foundation and its partnership with Make-A-Wish.

"It's a long way from that 18-year-old landing in Orlando with nothing but a suitcase. But this was never really about me — it was about building a place where every family, no matter where they're from, feels like they've finally found somewhere that gets it."

40,000+

Products

900+

Brands

Since 2009

Serving Families

4.8★

Google Rating

Visit Us In Orlando

1361 Florida Mall Ave, Orlando, FL 32809

(across from The Florida Mall)

Toll Free: (877) 240-5379

Local: (407) 574-8076

Store Hours

Mon–Sat: 10am–8pm
Sun: 11am–6pm

Chat with us on WhatsApp

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Memories Made at MacroBaby

MacroBaby was founded in 2009 by CEO Richard Harary, a Brazilian-born entrepreneur who moved to Orlando at 18 and built the store after the birth of his own daughter.

Our store is at 1361 Florida Mall Ave, Orlando, FL 32809 — directly across from Florida Mall.

Yes. MacroBaby carries more than 40,000 products from hundreds of brands, making it the largest baby specialty store in the United States.

Yes. We ship worldwide, including direct-to-Brazil delivery, so you can shop in-store or online and have your products sent home.

We carry top global brands including Nuna, UPPAbaby, Cybex, Silver Cross, Bugaboo, Mima, Maxi-Cosi, Stokke, Baby Jogger, Britax, Graco, Fisher-Price, and many more — alongside our own Baby Jolie and Primo Passi lines.

It's our reborn doll "adoption" experience, where children and adults are guided by an in-store "nurse" through naming, weighing, and welcoming a lifelike baby doll — a magical, memorable stop for the whole family.

Yes. Our in-store ultrasound studio lets parents see their baby and find out gender in a relaxed, non-medical setting — a keepsake experience, not a diagnostic exam.

Yes. Our product specialists can demonstrate how many strollers, travel systems, and baby gear products operate, helping parents feel confident before making a purchase.

Yes. Customers visiting the Orlando showroom can compare hundreds of strollers, car seats, travel systems, nursery products, and baby gear with assistance from experienced baby product specialists.

Yes. MacroBaby has been serving families since 2009 and is trusted by customers across the United States and internationally for premium baby products, expert service, and competitive pricing.